Nyob rau hauv lub ntiaj teb muaj yeeb yuj ntawm cov khoom noj txom ncauj, lub hnab ntim ntawm cov qos yaj ywm chips yog zoo li ib tug ntsiag to "flavor messenger", nqa cov ntaub ntawv sib txawv thiab tshwj xeeb ntxim nyiam ntawm cov khoom. Nws sib txuas lus nrog cov neeg siv khoom txhua yam, los ntawm kev pom kev pom, saj, rau cov neeg siv khoom ruaj ntseg.
I. Visual Identification: Intuitive Presentation of Colorful Flavors
Cov hnab ntim khoom muaj qhov txawv ntawm cov xim sib txawv rau cov khoom sib txawv, ua kom pom kev pom muaj zog.
Qej Flavor (Piv txwv li): Cov xim tseem ceeb yog cov ntshav tsis paub meej thiab sib sib zog nqus ntshav, nrog cov lus hais tias "Secret Qej Flavor, nplua nuj thiab ntev- kav ntev" thiab cov qos yaj ywm golden daj, zoo li xa cov nplua nuj thiab lingering qej tsw ua ntej tus neeg siv khoom txawm qhib lub hnab, tso cai rau lawv los kwv yees cov nplua nuj saj cuam tshuam.
Chili Salt Flavor (Xiav): Lub hauv paus tshiab xiav, "Xav txog yam tsis muaj ntsim, txoj kev txias xav", tsim kom muaj cua sov, ua raws cov qab ntsev, crispy, thiab tsis yog -spicy kev coj los ntawm cov kua ntsev tsw, muab cov lus qhia meej rau cov neeg siv khoom uas nyiam me ntsis tsw.
Spicy Flavor (Liab): Cov xim liab ntxim nyiam, "Enchanting Mild Spicy, Deliciously Light and Smooth", precturing the essence of the spicy flavour, with the fire potato chip pattern and the brand name echoing, instantly igniting the taste buds 'cia siab ntawm ntsim lovers.
Barbecue Flavor (Green): Lub vibrant ntsuab ntim, "Smokeless Surrounding, Lighter Barbecue", integrating barbecue's smoke aroma into the text, paired with a clear -textured potato chip pattern, conveying the roasted aroma and unique seasoning.
Cov ntawv loj "Original Cut Potato Chips" text, bold and enlarged, nrog rau qhov ze -up qauv ntawm cov qos yaj ywm chips tiag tiag, visually nthuav tawm cov khoom daim ntawv - nyias thiab zoo ib yam, nrog ntuj zoo nkauj, qhia txog qhov zoo uas coj los ntawm "Original Cut" txheej txheem, tso cai rau cov neeg siv khoom los txheeb xyuas cov khoom tseem ceeb ntawm ib nrais muag thiab evoke koom nrog nrog lub crispy thiab tshiab chips saj. kib.
II. Lub tswv yim kev noj qab haus huv: Kev lees paub tsis muaj tshuaj ntxiv
Cov ntawv cim "0 Pigments, 0 Flavorings, 0 Preservatives" yog cov ntsiab lus tseem ceeb ntawm kev noj qab haus huv uas tau xa los ntawm lub hnab ntim khoom. Nyob rau hauv ib puag ncig tam sim no uas cov neeg siv khoom tau nce siab rau cov khoom noj khoom haus ntxiv, Chu Ma Han La tawm tsam qhov "natural, noj qab haus huv", nthuav qhia qhov muag ntawm qhov tsis muaj kev ntxiv ntxiv rau pem hauv ntej.
Los ntawm daim ntawv teev cov khoom xyaw, lub ntsiab tseem ceeb yog "Original Cut", siv cov qos yaj ywm ua lub hauv paus, ua ke nrog cov roj zaub thiab cov khoom sib xyaw ua ke (xws li "Spicy Flavor Compound Seasoning" rau cov ntsim tsw), qhov yooj yim muaj pes tsawg leeg echoes "0 Additives" nce qib, alleviating cov neeg siv kev txhawj xeeb txog "technology thiab ua cov khoom noj txom ncauj ntau dua", tshwj xeeb tshaj yog cov khoom noj txom ncauj. noj qab nyob zoo thiab ntuj tsw.
III. Cheeb Tsam thiab Hom: Kev Txhim Kho Kab lis kev cai ntawm Guizhou Tshwj Xeeb
Daim ntawv lo "Guizhou Specialty" muab cov khoom lag luam muaj txiaj ntsig ntawm thaj av. Guizhou muaj keeb kwm ntev ntawm kev cog qoob loo, thiab thaj chaw ib puag ncig tshwj xeeb tau txhawb nqa siab - cov ntaub ntawv zoo. Los ntawm kev siv "Tshwj xeeb" daim ntawv lo, nws tsis tsuas yog qhia txog cov khoom siv raw zoo - qos yaj ywm uas tau noj los ntawm tshav ntuj thiab los nag, tso lub hauv paus rau lub hauv paus crispy ntawm qos yaj ywm chips; tab sis kuj tseem qhia txog cov yam ntxwv ntawm lub cheeb tsam, tso cai rau cov neeg siv khoom koom nrog cov roob roob thiab tshwj xeeb seasoning kev txawj ntse thaum tasting, ntxiv cov kab lis kev cai tob rau cov khoom, sib txawv ntawm cov qos yaj ywm chips zoo tib yam, thiab txhim kho kev paub txog cov khoom lag luam thiab cov nqi khoom.
Lub npe hom, kev sib koom ua ke hauv cheeb tsam cov yam ntxwv thiab kev taw qhia tsw ("Spicy, Kub" qhia lub ntsiab tsw), rov tshwm sim ntawm txhua lub hnab ntim khoom, ntxiv dag zog rau lub cim xeeb ntawm cov khoom lag luam. Los ntawm cov ntaub ntawv ntau lawm, nws qhia tias "Trading Co., Ltd." thiab lwm yam kev lag luam cov ntaub ntawv, chaw nyob, thiab cov ntaub ntawv tiv tauj, uas yog tus qauv tsim thiab pob tshab, tso cai rau cov neeg siv khoom kom pom tseeb cov npe ntawm lub hauv paus chiv keeb thiab tsim kom muaj kev ntseeg siab.
IV. Consumption Assurance: Transparent Transmission of Detail Information
Nyob rau sab ntawm lub hnab ntim khoom, muaj tag nrho "Consumption Assurance System":
Hnub tim thiab Hnub Kawg *: Kom meej meej 标注 hnub tsim khoom (xws li 2025/04/19 thiab lwm yam) thiab lub sij hawm tas sij hawm ntawm 180 hnub, tso cai rau cov neeg siv khoom kom paub meej txog lub sij hawm noj thiab npaj kev yuav khoom thiab kev noj qab haus huv, zam kev cuam tshuam ntawm kev tas sij hawm ntawm qhov kev paub.
Khoom noj khoom haus Facts Table: Cov ncauj lus kom ntxaws txog lub zog, protein, rog, carbohydrates, sodium, thiab lwm yam, pab cov neeg siv khoom xaiv raws li lawv tus kheej cov kev xav tau kev noj haus (xws li kev tswj hwm calorie, tswj kev noj qab haus huv, thiab lwm yam), tshwj xeeb tshaj yog rau cov neeg mob siab rau kev noj qab haus huv thiab xav tau kev tswj hwm lawv cov zaub mov (xws li cov neeg nyiam kev noj qab haus huv, cov neeg mob ntshav siab, ntshav qab zib mellitus), muab kev siv, ua cov khoom noj txom ncauj ntau dua. Ntau lawm thiab Traceability: Cov ntsiab lus ntawm tus neeg siv khoom, chaw tsim khoom, chaw nyob, thiab cov ntaub ntawv tiv toj tau nthuav tawm tag nrho. Nyob rau hauv rooj plaub ntawm cov khoom muaj teeb meem, cov neeg siv khoom muaj peev xwm ua raws li rov qab thiab muab cov lus tawm tswv yim, ua kom lawv cov cai tom qab -muag thiab qhia lub hom phiaj tseem ceeb ntawm cov neeg siv khoom.
V. Kev Ua Lag Luam Ua Lag Luam: Muaj ntau yam khoom noj thiab cov xwm txheej
Los ntawm kev tsim qauv mus rau kev nthuav qhia ntim, Chu Ma Han Lao Original Cut Potato Chips phiaj xwm ntau yam kev siv:
Khoom noj txom ncauj txhua hnub: Ib pob ntawm 60g me me, nqa tau yooj yim thiab noj tau yooj yim. Txawm hais tias nws yog thaum lub sijhawm "snacking so" hauv chaw ua haujlwm yav tav su, lossis thaum saib TV hauv tsev lossis hnub so, tsuas yog rub lub hnab thiab ua kom txaus siab rau qhov xav tau tam sim ntawd rau kev noj qab haus huv. Cov "0 additives" kuj ua rau ua txhaum - khoom noj txom ncauj pub dawb.
Kev Sib Koom: Muaj yeeb yuj ntim thiab ntau yam khoom qab zib yog tsim rau cov phooj ywg sib sau ua ke thiab tsev neeg sib koom. Cov xim sib txawv sawv cev txawv txawv, thiab lawv tuaj yeem noj raws li xav tau, ntxiv kev xyiv fab ntawm kev sib koom. Siv cov khoom noj txom ncauj los qhia qhov chaw so, nws dhau los ua "s saj card" hauv kev sib raug zoo scenarios.
Kev xaiv khoom plig: "Guizhou 特产" tus kheej + cov khoom qab zib tshwj xeeb + daim ntawv noj qab haus huv, ua rau nws muaj peev xwm ua khoom plig - cov neeg tuaj ncig tebchaws tuaj yeem coj nws rov qab los qhia Guizhou tsw; cov neeg tau txais kev pab hauv zos tuaj yeem muab nws ua khoom plig los qhia txog lub nroog cov yam ntxwv. Cov ntaub ntawv tiav ntawm lub hnab ntim khoom thiab cov yam ntxwv hauv cheeb tsam ua rau nws muaj kev coj noj coj ua thiab kev noj qab haus huv.
Hauv cov ntsiab lus, lub hnab ntim ntawm thawj cov qos yaj ywm chips tsis yog lub thawv xwb, tab sis kuj yog "saj phau ntawv", "ntawv cog lus rau kev noj qab haus huv", "qhov rais kab lis kev cai hauv cheeb tsam". Nws ua rau pom kev pom, tau txais kev ntseeg siab los ntawm kev noj qab haus huv, ntxiv cov txiaj ntsig los ntawm kab lis kev cai, thiab tiv thaiv cov cai los ntawm cov ntaub ntawv. Nws ua raws li cov kev xav tau tam sim no, tso cai rau ib lub hnab ntawm cov qos yaj ywm chips ua kom tiav "kev nyiam - kev ntseeg siab - kev yuav khoom - rov yuav" noj voj, thiab tseem muab "flavor + health + culture + transparency" integrated example for the packaging design of snack foods.
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Cim npe nrov: zaub mov qib customized luam ntawv khoom noj txom ncauj qos yaj ywm ntim hnab hauv ncoo yas hnab, Tuam Tshoj zaub mov qib customized luam ntawv khoom noj txom ncauj qos yaj ywm ntim hnab hauv ncoo yas hnab manufacturers, hoobkas
