Qhov no yog lub hnab ntim ntawm cov qub yogurt -flavored wafer ncuav qab zib. Hauv kev ntim khoom noj txom ncauj, nrog cov qauv tsim qauv, nws tsim kev sib tham sib ntawm cov khoom thiab cov neeg siv khoom:
1. Visual language: Qhia kev koom tes ntawm "txias thiab qab"
Lub ntim yog feem ntau yog xim xiav. Los ntawm qhov kev xav ntawm kev xav xim xim, nws qhia txog kev nkag siab ntawm freshness thiab txias, uas sib sib zog nqus nrog cov khoom muag ntawm "qub yogurt-flavored". Lub npe "KEKEJIE" nyob rau hauv pem hauv ntej siv ib tug bold font los ntxiv dag zog rau lub cim xeeb point; cov ntawv nyeem "Old Yogurt Flavored Wafer Ncuav Qab Zib" qhia meej cov qeb thiab cov ntsiab lus tsw, tso cai rau cov neeg siv khoom paub sai sai. Daim duab nrog lub cev - cov ncuav qab zib wafer thiab lub thawv ntim nrog dej khov-zoo li kev ntxhib los mos thiab dai kom zoo nkauj nrog cov nplooj mint - intuitively tsim ib lub koom haum saj ntawm "txias thiab qab zib"; qhov sib ntxiv ntawm mint nplooj ntxiv rau kev nkag siab ntawm freshness, txhawb cov neeg siv khoom xav txog ntawm "tsim tsw" los ntawm kev pom mus rau qib kev puas siab puas ntsws, thiab hauv cov khoom txee, nrog cov xim thiab cov duab, nws dhau los ua "tus neeg ua yeeb yam txaus nyiam".
2. Cov ntaub ntawv matrix: Txhawb kev txiav txim siab txog kev noj qab haus huv
Lub ntim ua haujlwm raws li "cov khoom siv phau ntawv". Nyob rau pem hauv ntej, "Net content 72 grams" qhia cov ntaub ntawv hais txog qhov loj me me. Nyob rau sab nraum qab, cov khoom noj khoom haus nthuav qhia cov ntaub ntawv ntxaws xws li lub zog, cov protein, thiab rog, ua raws li cov khoom noj txom ncauj noj qab haus huv tam sim no, pab cov neeg tau txais kev noj qab haus huv noj qab haus huv; Txawm hais tias tsis tau nthuav tawm tag nrho, nws tuaj yeem suav tau tias cov khoom xyaw, hnub tsim khoom, lub neej txee, thiab cov ntaub ntawv tsim khoom tau nthuav tawm, tsim kom muaj kev sib txuas los ntawm cov khoom siv raw mus rau tom qab - kev muag khoom, tshem tawm cov kev txhawj xeeb ntawm cov neeg siv khoom, thiab tso cai rau cov neeg siv khoom "paub qhov saj thiab paub qhov zoo", ua tiav qhov kev hloov ntawm "kev pom kev nyiam" mus rau "kev ntseeg siab".
3. Cov qauv tsim: Sib npaug cov zaub thiab kev paub txog kev siv
Lub qhov puag ncig tsim nyob rau sab saum toj yog "me ntsis kev txawj ntse" rau kev muag khoom dav dav - ua kom yooj yim rau cov khoom dai ntawm lub khw muag khoom, ua kom cov khoom raug nthuav tawm, thiab hauv "kev sib tw pom" hauv cov khoom noj txom ncauj, tuav cov neeg siv khoom. Lub hnab ntim lub cev yog "cov ntaub thaiv zoo", zoo thaiv huab cua thiab noo noo, ncua lub ncuav qab zib wafer kom tsis txhob ntub thiab muag muag, thiab tuav lub "crispy filling" saj yam ntxwv rau lub sijhawm ntev. Txawm hais tias nws yog rau TV xws li - saib thaum koj qhib lub hnab los yog ua ib qho khoom noj txom ncauj hauv chaw ua haujlwm lossis sab nraum zoov, cov qauv ntawm kev sib khi + qhib tau yooj yim yog tsim rau "ntau noj, ib txwm tshiab" xav tau, tso cai rau txhua qhov tasting los kho qhov qub tsw ntawm cov khoom.
4. Hom nqi: Pab kom tawg ntawm kev lag luam nrog kev sib txawv
Los ntawm qhov kev xav ntawm hom ecology, qhov ntim no yog "thawj interface" rau cov khoom kom ncav cuag cov neeg siv khoom. Kev sib koom ua ke ntawm cov xim xiav thiab cov dej khov nab kuab qhia lub hom phiaj lub tswv yim ntawm "tsom mus rau lub tswv yim tshiab thiab nrhiav kev noj qab haus huv"; cov qauv siv tswv yim thiab cov ntaub ntawv pob tshab nthuav qhia lub hom phiaj duab ntawm "tsim nyog thiab ntseeg tau". Hauv cov khoom qab zib wafer, lub ntim pab cov khoom tawg los ntawm kev sib tw homogenized los ntawm kev sib txawv ntawm qhov muag pom (xiav dej khov- txias txias), kev sib kis tus nqi (tshiab tsw, tswj cov khoom noj khoom haus), thiab kev paub yooj yim (dawb + kaw), ntxiv dag zog rau cov neeg siv khoom paub txog "Kekejie" hom raws li "cov khoom noj txom ncauj tshwj xeeb". Thaum cov neeg tau txais kev pab sim lub ntim vim nws cov qib tsos thiab rov yuav khoom vim qhov tsw, lub ntim tau dhau los ua tus neeg nqa khoom ntawm cov khoom muaj nqis ntawm cov khoom lag luam, txhawb cov khoom kom tsis tu ncua tob rau hauv kev lag luam khoom noj txom ncauj thiab nthuav tawm lub voj voog ntawm cov neeg siv khoom uas nrhiav "tshiab saj". Hauv cov ntsiab lus, lub hnab ntim khoom ntawm Kekejie wafer ncuav qab zib weaves "kev nyiam - kev ntseeg siab - rov yuav" lub voj voog, yog ob qho tib si "flavor container" ntawm cov khoom thiab "tus nqi nruab nrab" rau lub hom thiab kev lag luam sib txuas lus, pab cov qub yogurt -flavored wafer ncuav qab zib kom txeeb lub ntiaj teb cov neeg siv khoom noj txom ncauj.
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