Qhov no yog lub hnab ntim khoom ntawm Yangmei. Los ntawm kev tsim mus rau functionality, nws tsim ib tug tshwj xeeb noj kev scenario. Nov yog ib qho hauv - tsom xam qhov tob:
1. Visual Design: Tsim kom muaj kev nyiam noj
(1) Xim thiab qauv kev sib koom ua ke
Lub hnab ntim khoom feem ntau yog xiav xiav -xim ntsuab, simulating lub ntuj tshiab ntawm ntuj thiab roob. Nws yog ua tiav los ntawm cov huab dawb huv, ci liab plump Yangmei txiv hmab txiv ntoo, thiab nplooj ntsuab. Visually, nws tsim ib qho "tshiab, huv, thiab enticing" sensory cuam tshuam. Cov xim xiav -xim ntsuab qhia cov khoom lag luam "natural thiab noj qab haus huv" cov khoom lag luam, thaum cov qauv tseeb ntawm Yangmei ncaj qha thauj cov khoom lag luam, tso cai rau cov neeg siv khoom los txheeb xyuas cov qeb sai sai thiab txhawb kev xav saj - zoo li lawv tuaj yeem hnov qhov qaub thiab juiciness ntawm Yangmei los ntawm kev ntim khoom.
(2) Hom thiab cov ntaub ntawv nthuav qhia
Nyob rau hauv pem hauv ntej, lub npe hom yog nthuav tawm nyob rau hauv ib tug kos duab font, incorporating lub "kuv" zoo contour tsim, ntxiv dag zog rau cov cim cim cim xeeb; lo lus "Yangmei" yog qhia meej meej rau cov saj, nrog cov ntsiab lus thiab ncaj qha. Cov qauv tsim qauv no tsis yog tsuas yog ua kom zoo tshaj plaws ntawm cov khoom lag luam tab sis kuj tseem nthuav tawm cov ntaub ntawv tseem ceeb ntawm cov khoom lag luam hauv txoj kev yooj yim tshaj plaws, ua raws li kev xav tau ntawm kev lag luam nrawm - txav cov neeg siv khoom "ntxias xim nyob rau hauv ib thib ob", ua kom nrawm "pom kev sib tham" nrog cov neeg siv khoom ntawm lub txee.
2. Kev Tsim Nyog: Sib npaug ntawm kev ua tau zoo thiab kev paub dhau los
(1) Cov qauv thiab Portability
Nws txais yuav tus kheej - lub hnab ntim khoom, nrog rau hauv qab tuaj yeem nthuav dav thiab sawv ntsug. Nws tsis xav tau kev txhawb nqa ntxiv thaum lub sijhawm khaws cia, txuag chaw thiab nthuav tawm cov duab zoo nkauj; sab saum toj muaj lub voj voos, txhawb nqa cov khoom dai, nthuav cov xwm txheej muag khoom (xws li cov khw muag khoom yooj yim hooks, tsev neeg khoom noj txom ncauj racks). Txoj kev qhib yog cim tias "QHOV los ntawm kev tsim kua muag", ua kom yooj yim rau kev noj cov kauj ruam thiab txhim kho kev yooj yim - los ntawm kev xaiv mus rau kev noj, lub hnab ntim cov qauv tsim ib txwm tsom rau "kev yooj yim", hloov mus rau kev noj cov cwj pwm ceev ceev -paced lub neej.
(2) Kev Tiv Thaiv thiab Tiv Thaiv
Txawm hais tias tsis muaj cov cuab yeej tshwj xeeb khaws cia tshwj xeeb tau cim tseg, cov khoom noj khoom haus - qib plastics tsim ib puag ncig kaw, zoo thaiv huab cua, noo noo (dej: noo noo, av noo), thiab cov kab mob, ncua cov oxidation thiab noo noo nqus ntawm Yangmei qhuav, tswj cov khoom saj thiab zoo. Lub hnab lub thickness thiab toughness yog nruab nrab, ntsuas kev tiv thaiv (tsis txhob muaj kev puas tsuaj rau cov ntsiab lus thaum thauj thiab khaws cia) thiab kev tswj tus nqi, ua kom cov khoom zoo sib xws los ntawm kev tsim khoom kawg rau cov neeg siv khoom kawg.
3. Cov ntaub ntawv nqa khoom: Tsim kom muaj kev ntseeg siab
(1) Cov ntaub ntawv tsim khoom thiab kev tsim khoom
Lub nraub qaum qhia cov khoom xyaw (Yangmei, qab zib dawb, khoom noj khoom haus ntxiv, thiab lwm yam), hnub tsim khoom, lub neej txee, kev cia khoom, thiab "Opted rau Eastqiao Yangmei hauv Chongxi, Zhejiang Province, freshly khaws, ua tiav rau tib hnub, -38℃ceev khov kho tshuab" raws li cov khoom tseem ceeb, kev xa tawm "cov ntaub ntawv raw khoom zoo dua, cov txheej txheem yog exquisite". Nyob rau tib lub sijhawm, cov khoom lag luam keeb kwm yav dhau los (tshwj xeeb hauv cov khoom noj txom ncauj plum rau 20 xyoo, cov khoom xa tawm mus rau ntau lub teb chaws) raug cim, siv "kev tshaj lij" thiab "kev ua haujlwm thoob ntiaj teb" raws li kev pom zoo, ntxiv dag zog rau cov neeg siv khoom.
(2) Khoom noj khoom haus thiab kev ua raws cai
Cov lus qhia txog kev noj zaub mov kom meej meej qhia cov ntsuas xws li lub zog, protein, rog, thiab lwm yam, ua tau raws li cov neeg siv khoom xav tau cov ntaub ntawv xav tau rau kev noj qab haus huv; cov khoom ua raws li cov qauv khoom noj uas cuam tshuam thiab dhau daim ntawv pov thawj ua raws (txawm tias tsis muaj nyob hauv daim duab, tsis tu ncua ceev- txav cov khoom siv feem ntau cim qhov no), ua kom cov neeg siv khoom muaj kev nyab xeeb los ntawm qib kev tswj hwm, tso cai rau "deliciousness" thiab "kev nyab xeeb" los ua ke.
4. Brand Value Extension: Transmitting Consumption Concepts
Lub hnab ntim khoom tsim tau yooj yim qhia lub hom phiaj "natural, noj qab haus huv, thiab lub teeb kev lom zem" lub tswv yim: xiav -xim ntsuab echoes ntuj raw cov ntaub ntawv, cov ntaub ntawv yooj yim conveys lub teeb hnyav noj, tus kheej - sawv thiab portable tsim yog tsim rau "txhua lub sij hawm sib koom, yooj yim noj" scenarios. Qhov kev tsim no ua rau lub hnab ntim khoom mus dhau ntawm "lub thawv" muaj nuj nqi thiab dhau los ua kev sib txuas lus ntawm cov khoom lag luam thiab cov neeg siv khoom - cov neeg siv khoom yuav tsis tsuas yog Yangmei qhuav, tab sis kuj yog "lub teeb noj qab haus huv, lub neej zoo siab" noj lub tswv yim tawm tswv yim los ntawm Lulu Mei, ua kom muaj txiaj ntsig ntawm "muag khoom" mus rau "muag kev ua neej". Nyob rau hauv xaus, lub ntim ntawm Yangmei txiv hmab txiv ntoo txais ib tug ntau yam -dimensional tsim uas combines kev pom zoo, kev ua hauj lwm practicality, pob tshab ntaub ntawv, thiab lub tswv yim kis tau tus mob. Qhov no tsim kom muaj kev sib tw ua tiav, ua kom cov khoom zoo thiab kev paub dhau los thaum tseem ua kom yooj yim rau kev nthuav tawm ntawm cov khoom lag luam. Nws yog ib qho xwm txheej ntawm "pom cov duab loj los ntawm cov ntsiab lus me" ceev ceev- txav cov khoom siv ntim khoom tsim - ib lub hnab me me nqa cov kev sib koom ua ke ntawm cov khoom lag luam, lub zog muaj zog, thiab kev noj haus.
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